Bee Ready - Survival Kits

UX & UI Design for an online emergency kits' web store

Goals and Objectives

A platform designed for users to create an emergency survival plan in case of a natural disaster or an emergency. Bee Ready will provide option of ordering a pre-curated kit which can be customized by adding or deleting items. In addition, users can also opt for a yearly membership that allows them to auto renew expiring products in the kits.

Project Overview

Life is very busy and it gets very hard to find time for the most important things. One of the thing is an emergency survival kit. It is something everyone needs and hope never to have to use it. Being prepared means having your own food, water and other important supplies to last for at least 72 hours. The goal is to make it easy for users to have a fully functional kit at all times. A responsive website with pre-fixed kits and a large inventory for add on products and an app for users to manage subscription or track expiration of the products. Also, with changing life style needs/requirements change as well. This service will make it super easy for users to maintain the kit. It will track user’s life events based on the information provided at the time of sign up. It will make suggestions, example – changes in diaper sizes or types of food baby can eat.

Demographics

People’s motivation for having an emergency survival kit is either -
▸ People who have been in a disaster
▸ New Parents — have concern about safety of their new born/young kids

User task analysis

▸ To order a pre-curated emergency survival kit based on number of family members.
▸ Customize a pre-curated emergency kit that fits their needs.
▸ Sign up for the membership to keep the kit up to date.

Persona

Name - William Thunder
Age - 62 years
Profession - General Manager at Simon McCallister
Simon McCallister had been doing well but recently the sales number started going down. They have been following the same business strategies for over a decade but now they do not seem to be working. William is concerned about growth of the company and wants to create a strategic plan for next 10 years with short-term and long-term goals for all the teams.

Name - Daniel Connor
Age - 27 years
Profession - Co-founder of a Start up. Software Engineer.
Daniel is a Software engineer by profession. Recently, he founded a startup with some friends. Their product is tested and ready to go. He also has a marketing plan. Daniel is concerned about the company's long-term plan. Since, none of the founders have any business experience they are considering to hire a professional who can help them build a strategic plan.

Usage scenario

A user will click 'find a kit' on the home page, enter number of family members, will specify kids (if any), hit go. Relevant results will pop up on the screen with different options. User will click on the desired option and check details of the package. They can customize the kit by adding or deleting the items. Price of the kit will change accordingly. User will add the finalized kit to the cart for checkout. User can add more 'add ons' by going to the add ons page and add them to the cart. At the checkout user will have option of signing up for the membership to auto renew items when they expire.

Competitive analysis

www.Ready.gov — Government website - Provides Kit Checklist for doing it yourself

shop.SurvivalKits.com — Cater towards larger demographic • Basic Survival Kits, limited inventory • No Customizations possible • No baby food or kids supplies

www.EmergencyKits.com — Whole seller • Cater towards larger demographic • A lot of Package options • No Customizations possible • No baby food or kids supplies

www.OverStock.com — Whole Seller for individual items • Cater towards larger demographic • No Customizations possible • No baby food or kids supplies

www.MorePrepared.com — Cater towards larger demographic • Mainly for larger population - 50 or more • No Customizations possible • No baby food or kids supplies

Initial brainstorming

Sketches

Low-Fidelity Wireframe and Navigation

Hi-Fidelity Wireframe and Navigation

User Research

Melissa Miller, busy, working mom, stingy with money.
Family members - 2 Adults, 5 kids (2, 4, 6 and 10 yrs), 1 dog.
Fears/concerns - Kids education, paying bills, etc.
Task - She was asked to navigate through the website and order an Emergency kit for her
family.
Comments
- Categorize add on products
- Search option on add on page
- product details for add on items
- add non-allergen category to the products
- Suggested adding more options for pet food and other items
- what about pets have allergies?
- Wanted to see more information on add on items
Kristal Vague, working Mom, financially well off, very concerned about kids upbringing.
Family members - 2 Adults, 2 kids (5 and 8 yrs).
Fears/concerns - Kids education, paying bills, etc.
Task - She was asked to navigate through the website and order an Emergency kit for her
family.
Comments
- How much extra stuff can be added to a Pre-curated kit?
- Would like to know details of the product add-ons products
- Are the products BeeReady brand?
- Would prefer store brands for food so that a quick decision can be made on what to order.
- Would like to know size and weight of each kit.

User Empathy

User search for a specific brand/product
Q: What if Bee Ready does not carry it?
Comment: Adding all brands/products will take a long time.
Ideas/solution 1: User can send a request to add the product to the inventory
Ideas/solution 2: A list will be provided with the possible personal belongings that will help user prepare.
Weight and size of each bag
Q: How much space is the final kit going to take in the users home/garage?
Comment: Display dimensions above 'add to cart' button.
Ideas/solution: Put limit on how much extra stuff can be added to a kit. Add more bags if it exceeds the limit.
Ideas/solution 1 : Have standard boxes or bags to make the final calculation simple.
Ideas/solution 2: Add AR option once the products are added to the cart so that user can visually see whether the product would fit in their space.
Number of family members
Q: Is there a limit on number of family members?
Ideas/solution 1: If number of members exceeds 10 contact support for special order
Ideas/solution 2: Add corporate packages
Ideas/solution 3: Add whole sale pricing packages