Koffe Tribe

Package and label design for an imaginary coffee shop, Koffe Tribe.

Work included coming up with a brand name, tying the name and design of the brand together, and creating a product line (four flavors) with a possibility of further expansion.

A hand drawn logo type was created to give the brand a raw, tribal feel. Tribal masks were used as an inspiration for creating a face for each flavor. Each face is also hand drawn and has coffee beans with an element of other flavor ingredient, for example, face of Java Hazelnut has hazelnut shaped head, Java Cinno has a crown created with cinnamon sticks, etc.