Logo design process book

Logo design process book for A fine dining Desert and Wine restaurant, La Cerise.  Audience Male & Female, age 25 and above Ethnicity – American, French Language or Dialect spoken – English, French Economic status – High Lifestyle – Classy Location Nation and/or Country – America State or Region – Kansas City, Town, Village – Kansas City, Down town area Locale, Environment – Dim lights, soft music, chandeliers, well dressed waiters. Process Book:      


Why it is important to study the history of typography? By studying history of typography we know how it is evolved from the simplest form to the complex typefaces. It gives information about the technology used at that time. Alphabets were made and were improvised with time. Initially only uppercase letters were being used by typographers, but during Middle Age lower case, spacing and punctuation marks were introduced. During Renaissance letters were drawn with wide nib pens. Later, in 18th century typographers started using grid and compass for making straight and circular letters. Every typeface has a language of its own; by observing historic work of the typographers we learn what kind of typeface can be used to communicate what… Read More →