Logo design process book

Logo design process book for A fine dining Desert and Wine restaurant, La Cerise.  Audience Male & Female, age 25 and above Ethnicity – American, French Language or Dialect spoken – English, French Economic status – High Lifestyle – Classy Location Nation and/or Country – America State or Region – Kansas City, Town, Village – Kansas City, Down town area Locale, Environment – Dim lights, soft music, chandeliers, well dressed waiters. Process Book:      

Is “Barbie” a benchmark for all the girls?

Barbie Doll This girlchild was born as usual and presented dolls that did pee-pee and miniature GE stoves and irons and wee lipsticks the color of cherry candy. Then in the magic of puberty, a classmate said: You have a great big nose and fat legs. She was healthy, tested intelligent, possessed strong arms and back, abundant sexual drive and manual dexterity. She went to and fro apologizing. Everyone saw a fat nose on thick legs. She was advised to play coy, exhorted to come on hearty, exercise, diet, smile and wheedle. Her good nature wore out like a fan belt. So she cut off her nose and her legs and offered them up. In the casket displayed on satin… Read More →

Interview with Ramona Todoca

Q – What kind of challenges you faced in your initial stage of career? A – The biggest challenge is finding who you are as a designer, identifying your strengths and learning to present them in a cohesive manner. I am still learning that, and I think it’s a continuous process, as one’s career unfolds.   Q – Please share a little bit about your creative design process at work. A – I work with my partner, who is a copywriter. We get a creative brief, then brainstorm for some days, then meet up with our Creative Directors to present our initial concepts. We get their feedback (sometime brainstorm some more with them). Some concepts die, others stay alive as… Read More →

Herbert Bayer (Apr 5, 1900 – Sept 30, 1985)

Herbert Bayer was born on 5th April of 1900 in Linz, Austria. He worked in all fields of media like painting, photography, typography, sculpture, architecture, and interior design, exhibition design, and graphic design. He served in Austrian army for one year (1917 – 1918). At the age of 19 he became apprentice under the architect and designer Georg Schmidthammer in Linz. During that time he produced his first typographic works. In 1921, he joined architect Emanuel Margold, in Darmstadt, as an assistant architect. In the same year he enrolled as a student in Bauhaus, Weimar. Bauhaus was a German art school which opened in 1919 and functioned till 1933. Bayer was quite naïve in arts when he joined Bauhaus. He… Read More →


Why it is important to study the history of typography? By studying history of typography we know how it is evolved from the simplest form to the complex typefaces. It gives information about the technology used at that time. Alphabets were made and were improvised with time. Initially only uppercase letters were being used by typographers, but during Middle Age lower case, spacing and punctuation marks were introduced. During Renaissance letters were drawn with wide nib pens. Later, in 18th century typographers started using grid and compass for making straight and circular letters. Every typeface has a language of its own; by observing historic work of the typographers we learn what kind of typeface can be used to communicate what… Read More →